Digital Mythology® Masterclass

Unlock your story

Struggling to get buy-in for your digital transformation? You’re not alone.Most leaders aren’t taught how to move hearts and minds - only systems and processes. This masterclass changes that.
It puts people at the centre of your transformation journey, using the timeless power of storytelling.Mythology isn’t about fairy tales - it’s about the deeper stories behind human transformation.
Digital transformation is no different - it's about people, not systems.Join the Digital Mythology® Masterclass to unlock the storyteller within - and lead your own journey of transformation.

Digital Mythology® Framework

First shared at Gartner Symposium

This masterclass is built on the Digital Mythology® Framework, introduced by founder Declan Goodman at the 2024 Gartner IT Symposium.It offers a practical, human-centred approach to digital transformation - helping leaders turn complex strategy into something people understand, believe in, and act on.At its core are three elements:
🔱Xin - connecting heart and mind
🔱Metaphor - simplifying complexity and creating engagement
🔱Catalyst - igniting action and transformationTogether, they provide a simple but powerful way to turn strategy into clear, compelling execution - with people at the centre.

Founder, Declan Goodman, sharing the Digital Mythology® Storytelling Framework at the Gartner Symposium (Gold Coast) 2024

Digital Mythology® Masterclass

How This Masterclass Will Help You

In this masterclass, you’ll learn how to make your architecture, strategy or transformation roadmap understood, trusted and actually used.using the Digital Mythology framework.With this masterclass, you'll walk away with a practical, story-led toolkit you can use immediately, rooted in the proven Three Pillars of the Digital Mythology® Framework: Xin (heart + mind), Metaphor (simplify + engage), and Catalyst (ignite + transform).You’ll learn to:🔱 Turn strategy into a story people actually follow
🔱 Get business buy-in without over-explaining the tech
🔱 Simplify complex ideas using metaphor and narrative
🔱 Align stakeholders around a shared purpose
🔱 Make your work understood, adopted, and used
🔱 Tap into your own storytelling power - even if you're not a “natural storyteller”

Who will benefit from This Masterclass

This masterclass is for Enterprise Architects, technology leaders and transformation professionals who:🔱 Are delivering strong architecture but struggling to get business buy-in
🔱 Need to explain complex ideas in a way non-technical stakeholders understand
🔱 Want their strategy and roadmaps to be adopted by business stakeholdersWhether you lead transformation from the business side or the digital front, this masterclass is for you, because real change needs more than systems - it needs story.

A message from your host

Declan Goodman

After 25 years leading digital transformation across four continents, as a strategist, speaker, and consultant - I’ve learned something simple:
Transformation doesn’t begin with systems - it begins with people.Over time, mythology has taught me how to lead change in a way that resonates with stakeholders, teams, and those who need to believe in the journey. Not through slides or strategies alone, but through narrative, meaning, and shared purpose. In other words: through story.I created the Digital Mythology® masterclass not from theory, but from necessity - because I found that traditional approaches often forget the most important element:
People, and where they see themselves in the story of transformation.Over the years, I’ve supported strategic business & IT leaders, enterprise architects, change agents, transformation sponsors and people tasked with moving vision into execution. This masterclass is designed with you in mind.The studio is where our journey begins. It’s where slides are traded for stories, and jargon gives way to meaning. I look forward to welcoming you and helping you reclaim your own narrative power.

Masterclass Studio - Where slides are traded for stories and jargon gives way to meaning.
Meet your host Declan Goodman
Digital Transformation Consultant | Masterclass Host (Digital Mythology®) | Speaker | Storyteller

Masterclass Investment

Digital Mythology® Masterclass (Full Experience)

Turn your transformation into something people understand and actually follow.
Early Access $ 268.20 AUD*
(RRP $ 298 AUD)
Includes personalised preparation and 1:1 follow-up
*Early access available until 30th April 2026

Next live Masterclass
Tue 12 May 2026 at 15:30 (GMT)

Limited spots available to keep it practical and interactive.

What You Get

A complete, guided experience - before, during, and after:
🔱 Live Digital Mythology® masterclass
🔱 Pre-session prep sheet to tailor the session to your challenges
🔱 Practical cheat sheet you can apply immediately
🔱 1:1 coaching to apply it directly to your work
🔱 Full session recording

Masterclass Signup

🕒 Each session runs for approximately 75–90 minutes with no preparation needed.

the Story behind the masterclass

Digital Mythology® Framework

Mythology isn’t about fairy tales - it’s about the deeper stories behind human transformation.
Digital transformation is no different - It’s about people, not systems.In today’s world of disconnected systems and disengaged stakeholders, frameworks alone don’t cut it - we need something deeper.The Digital Mythology® Framework, as discussed on the Digital Mythology® Podcast (see below), was born out of necessity.
Inspired by timeless myths and the enduring lessons they offer, Declan Goodman created this framework to solve a clear and persistent gap he saw across the industry - a disconnect between strategy and story, between transformation and the people living through it.Digital Mythology® is where myth meets modern mastery - giving digital and business leaders a way to lead with clarity, connection, and purpose.At its core are three storytelling pillars:🔱 Xin (heart + mind) – Create alignment that resonates, not just makes sense.
🔱 Metaphor (simplify + engage) – Turn complexity into clarity people care about.
🔱 Catalyst (ignite + transform) – Move teams from inertia to inspired action.This is more than a model - it’s a new lens for digital leadership.If you’ve ever felt frustrated by change that doesn’t stick, or struggled to move hearts and minds beyond systems and slides, then this framework gives you the narrative tools to change that.This masterclass is your space to reclaim the heart of transformation:
story, meaning, and human connection.

Digital Mythology® Storytelling Framework - 3 Pillars

Fireside 8

Intimate Group Gathering

Some journeys ask for more than learning - they ask for belonging.Fireside 8 is a private gathering of no more than eight seekers, guides, and heroes.It is a circle of trust, a forge for story, a place where real transformation begins through conversation, reflection, and fire.Invitation is limited.
The fire is waiting.
Apply below.

Digital mythology® Fireside 8 sessions conjure meaningful conversations about transformation with those who wish to share and give back. Fireside 8 is a premium, invitation-only experience, conducted online once per month.

Digital mythology® podcast

Stories of mastery

Founded and hosted by Declan Goodman, the Digital Mythology® Podcast explores the intersection of myth, technology, and leadership - where timeless story meets modern transformation.Join conversations with digital pioneers, thinkers, and changemakers as we explore how story can guide business, tech, and life.🌀 It’s where this journey began - and where the story continues. Listen in, and be part of it.

join our circle

Subscribe & follow

To stay curious, inspired, and evolving, join the Digital Mythology® Circle - a free community of seekers, leaders, and storytellers.Circle members receive:
🔱 Mythic insights and reflections
🔱 Early access to masterclasses and fireside gatherings
🔱 An invitation to a free live Circle Gathering once per month“Myths are not just stories, they are the guiding patterns of our lives.”
— Carl JungLet the story continue.

Thank you

Masterclass Booking Confirmed

Your place in the Digital Mythology® Masterclass is confirmed.We’ve received your payment, and you’re now part of a growing community committed to making transformation meaningful.Next you’ll receive
🔱 an email with your Masterclass Agenda
🔱 a myth-inspired worksheet to help you reflect beforehand
🔱 a link to the online masterclass (closer to the event date)Congratulations on stepping forward to Unlock Your Story

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