Masterclass

Unlock your story

Struggling to get buy-in for your digital transformation? You’re not alone.Most leaders aren’t taught how to move hearts and minds - only systems and processes. This masterclass changes that.
It puts people at the centre of your transformation journey, using the timeless power of storytelling.Mythology isn’t about fairy tales - it’s about the deeper stories behind human transformation.
Digital transformation is no different - it's about people, not systems.Join the Digital Mythology® Masterclass to unlock the storyteller within - and lead your own journey of transformation.

Digital Mythology® Framework

First shared at Gartner Symposium

This masterclass builds on the Digital Mythology® Framework, first introduced by founder Declan Goodman at the 2024 Gartner IT Symposium (Gold Coast), where it trended for its fresh, human-centred approach to digital change.Designed for business and digital leaders, it uses myth, metaphor, and story to turn complex strategy into clear, compelling execution - with people at its heart.Digital Mythology® takes the craft of transformation to the next level: the art of storytelling for meaningful digital change.

Founder, Declan Goodman, sharing the Digital Mythology® Storytelling Framework at the Gartner Symposium (Gold Coast) 2024

Digital Mythology® Masterclass

What This Masterclass Unlocks

Real transformation needs more than frameworks, systems, and tools - it needs meaning, it needs story.With this masterclass, you'll walk away with a practical, story-led toolkit you can use immediately, rooted in the proven Three Pillars of the Digital Mythology® Framework: Xin (heart + mind), Metaphor (simplify + engage), and Catalyst (ignite + transform).In this immersive masterclass, through guided exercises and grounded storytelling, you’ll learn to:🔱 Turn strategy into a story your people can follow
🔱 Unite stakeholders around a shared purpose
🔱 Cut through jargon and complexity using myth and metaphor
🔱 Inspire change beyond the data and diagrams
🔱 Lead with meaning - not just metrics
🔱 Craft narratives you can immediately apply to decks, meetings and key initiatives
🔱 Tap into your own storytelling power - even if you're not a “natural storyteller”
🔱 Reframe transformation from a dry process into a shared, human journey
🔱 Awaken the storyteller within and be the guide others need
🔱 Move from craft to art - from myth to modern masteryWhether you lead transformation from the business side or the digital front, this masterclass is for you, because real change needs more than systems - it needs story.

Mythology & Digital

two sides of every story

Stories are the thread that bind us, guide us and help us move as one.Ancient mythology is full of transformation - stories of how change begins with people and shared meaning.Digital transformation is no different. To succeed, we must move hearts and minds, not just systems and processes.This masterclass blends myth with modern practice to help business and digital leaders inspire change, align stakeholders, and lead transformation with meaning.You don’t need to know mythology to benefit, there are no prerequisites. Just bring your experience, and the part of you that wants to tell your story more clearly, more confidently, and more powerfully.

A message from your host

Declan Goodman

After 25 years leading digital transformation across four continents, as a strategist, speaker, and consultant - I’ve learned something simple:
Transformation doesn’t begin with systems - it begins with people.Over time, mythology has taught me how to lead change in a way that resonates with stakeholders, teams, and those who need to believe in the journey. Not through slides or strategies alone, but through narrative, meaning, and shared purpose. In other words: through story.I created the Digital Mythology® masterclass not from theory, but from necessity - because I found that traditional approaches often forget the most important element:
People, and where they see themselves in the story of transformation.Over the years, I’ve supported strategic business & IT leaders, enterprise architects, change agents, transformation sponsors and people tasked with moving vision into execution. This masterclass is designed with you in mind.The studio is where our journey begins. It’s where slides are traded for stories, and jargon gives way to meaning. I look forward to welcoming you and helping you reclaim your own narrative power.

Masterclass Studio - Where slides are traded for stories and jargon gives way to meaning.
Meet your host Declan Goodman
Digital Transformation Consultant | Masterclass Host (Digital Mythology®) | Speaker | Storyteller

Masterclass options

Choose your path

Whether you’re quietly observing, actively seeking, or ready to lead - there’s a way into the story for you. Each tier offers a unique role in the Digital Mythology® Masterclass, from presence and perspective to deeper engagement and one-on-one transformation. The journey begins wherever you are.

The
Seeker

Early Access $ 103.50 AUD*
(RRP $ 115 AUD)

✓ Attend the live masterclass
✓ Take-home seeker cheat sheet
You're curious and ready.


The
Guide

Early Access $ 153.00 AUD*
(RRP $ 170 AUD)

✓ Attend the live masterclass.
✓ Take-home guide cheat sheet.
✓ Full session replay.
You're leading the way.

The
Hero

Early Access $ 268.20 AUD*
(RRP $ 298 AUD)

✓ Attend the live masterclass.
✓ Take-home hero cheat sheet.
✓ Full session replay.
✓ 1:1 follow-up coaching session.
You’re forging the path.

Online Masterclass Signup

Choose your masterclass tier below to start your journey

Masterclasses run monthly with limited spots available.
*Prices are GST inclusive and include an early access discount of 10% until 31st December 2025

🕒 Each session runs for approximately 75–90 minutes, including interactive storytelling exercises in a relaxed studio setting. Sessions are delivered online via secure browser-based access and include a printable Digital Mythology® workbook to support your journey.
🌀 You don’t need to know mythology to benefit, just bring your experience, and the part of you that wants to tell your transformation story more authentically.
🤝 Group facilitation available: For teams or leadership groups, tailored sessions can also be facilitated (including on-site) - designed to spark alignment, insight, and shared vision through story.

the Story behind the masterclass

Digital Mythology® Framework

Mythology isn’t about fairy tales - it’s about the deeper stories behind human transformation.
Digital transformation is no different - It’s about people, not systems.In today’s world of disconnected systems and disengaged stakeholders, frameworks alone don’t cut it - we need something deeper.The Digital Mythology® Framework, as discussed on the Digital Mythology® Podcast (see below), was born out of necessity.
Inspired by timeless myths and the enduring lessons they offer, Declan Goodman created this framework to solve a clear and persistent gap he saw across the industry - a disconnect between strategy and story, between transformation and the people living through it.Digital Mythology® is where myth meets modern mastery - giving digital and business leaders a way to lead with clarity, connection, and purpose.At its core are three storytelling pillars:🔱 Xin (heart + mind) – Create alignment that resonates, not just makes sense.
🔱 Metaphor (simplify + engage) – Turn complexity into clarity people care about.
🔱 Catalyst (ignite + transform) – Move teams from inertia to inspired action.This is more than a model - it’s a new lens for digital leadership.If you’ve ever felt frustrated by change that doesn’t stick, or struggled to move hearts and minds beyond systems and slides, then this framework gives you the narrative tools to change that.This masterclass is your space to reclaim the heart of transformation:
story, meaning, and human connection.

Digital Mythology® Storytelling Framework - 3 Pillars

Fireside 8

Intimate Group Gathering

Some journeys ask for more than learning - they ask for belonging.Fireside 8 is a private gathering of no more than eight seekers, guides, and heroes.It is a circle of trust, a forge for story, a place where real transformation begins through conversation, reflection, and fire.Invitation is limited.
The fire is waiting.
Apply below.

Digital mythology® Fireside 8 sessions conjure meaningful conversations about transformation with those who wish to share and give back. Fireside 8 is a premium, invitation-only experience, conducted online once per month.

Digital mythology® podcast

Stories of mastery

Founded and hosted by Declan Goodman, the Digital Mythology® Podcast explores the intersection of myth, technology, and leadership - where timeless story meets modern transformation.Join conversations with digital pioneers, thinkers, and changemakers as we explore how story can guide business, tech, and life.🌀 It’s where this journey began - and where the story continues. Listen in, and be part of it.

join our circle

Subscribe & follow

To stay curious, inspired, and evolving, join the Digital Mythology® Circle - a free community of seekers, leaders, and storytellers.Circle members receive:
🔱 Mythic insights and reflections
🔱 Early access to masterclasses and fireside gatherings
🔱 An invitation to a free live Circle Gathering once per month“Myths are not just stories, they are the guiding patterns of our lives.”
— Carl JungLet the story continue.

Thank you

Masterclass Booking Confirmed

Your place in the Digital Mythology® Masterclass is confirmed.We’ve received your payment, and you’re now part of a growing community committed to making transformation meaningful.Next you’ll receive
🔱 an email with your Masterclass Agenda
🔱 a myth-inspired worksheet to help you reflect beforehand
🔱 a link to the online masterclass (closer to the event date)Congratulations on stepping forward to Unlock Your Story

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